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Canada Goose Basecamp
Event Location: Sundance Film Festival in Park City, UT
Event Showcase: Brand Activation & Retail Pop-up in 2023
GWE Involvement with Brand: 2015 - 2023 (9 Years)
Agency: Groundwork Events
For eleven years running, Canada Goose proudly sponsored the Sundance Film Festival. Since 2016, GWE has been at the helm of Canada Goose’s sponsorship activation in Park City.
In 2023, we were tasked with building an immersive retail environment within what had already been a captivating brand activation. Suffice it to say, we rose to the occasion. Our scope also included designing complementary spaces to host the gifting suite and press studio at HQ.
Role: Executive Producer & Designer
The Work
~Creative & Design for Brand, Retail Store, Press Studio & Director’s Suite
~Overall Production & Build
~Trades Procurement & Management
~Retail Inventory Management
~Event Staffing & Brand Ambassadors
~Speaker & Talent Management
~Sponsorship Liaison & Partner Lead
~Asset & Collateral Creation
~Extensive Permitting
~Accommodations & Hotel Contracting
"Erica and her team at Groundwork Events are experts at every level. From event planning, production, creative, execution, budgeting and staffing, the GWE team has it covered. We have worked with GWE for years to help create our Sundance experiential activation and each year it gets better and better. Erica consistently goes the extra mile for her clients and makes the process feel seamless. I can’t recommend GWE enough."
LEAH CARSON
Senior Director of Marketing
CANADA GOOSE
The Magic
~GWE built CG's first & last retail store at the Sundance Film Festival
~Bespoke Fabrication & Impactful Exterior Branding
~Cheapest & Best Cocktails on Main Street
Photo Credit: Alex Adams Photography and Webb Production
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