Acura Festival Village
Event Location: Sundance Film Festival in Park City, UT
Event Showcase: Consumer Activation in 2019
GWE Involvement with Brand: 2009-2023 (15 Years)
Agency: George P. Johnson Experience Marketing
American Honda Motor Company has been a proud presenting sponsor of the Sundance Film Festival since 2009, and for 15 of those amazing years we had the pleasure of partnering with them.
In 2019, we faced the familiar challenge of transforming a 20,000-square-foot parking lot into the Acura Festival Village. Despite relentless snowfall hindering the construction of eleven vital structures, we persevered. Meticulously hanging tens of thousands of snowflakes from the ceiling, and adorning Main Street with 120 Acura MDX’s, we curated events to delight the thousands of guests in attendance. The event boasted performances by dozens of renowned entertainers.
Role: Executive Producer
The Work
~Full-Scale Production & Onsite Fabrication
~Structural Assessment & Feasibility
~Extensive Permitting & City Coordination
~Acquired Utilities + Upgraded & Installed
~Production Labor & Event Staffing
~Stage Mgmt & Programming Schedules
~Trucking Schedules & Asset Inventory
~Trades Contracting & Onsite Management
~Security Implementation & Crowd Management
~Sponsorship & Partner Intermediary
~Fleet Management
"Erica is the consummate professional. Her skills in project management, communication and coordination are unmatched. We worked together on a variety of programs, including the Sundance Film Festival for nearly 3 years and I can say comfortably without her expertise and knowledge we would not have achieved such successful programs. As a producer, she knows how to balance clients and vendors with grace and charisma while staying on budget. She is not afraid to be physical and get the work done herself if needed, but has built an amazing network of staff to delegate to. Her managerial style is one of transparency which is a breath of fresh air in our field. I look forward to working on future high-level projects with her again."
BROOKE KOINES
Senior Event Producer
GEORGE P. JOHNSON EXPERIENCE MARKETING
The Magic
~Fruitful Partnerships with IMDB, The Atlantic, G7, Stella Artois & Miderra
~Strung 100,000 Fire-retardant-doused Snowflakes From the Ceiling...
~Best Coffee Shop on Main Street