Acura Festival Village
Involvement
Client
Acura
Agency
George P. Johnson Experience Marketing
Involvement
2009 - 2023
Location
Sundance Film Festival in Park City, Utah
2015 - 2023
Consumer Activation 2019
The American Honda Motor Company has proudly been a presenting sponsor of the Sundance Film Festival since 2009. Groundwork Events is honored to have collaborated with them for 15 of those remarkable years.
In 2019, we faced the familiar challenge of transforming a 20,000-square-foot parking lot into the Acura Festival Village. Despite relentless snowfall hindering the construction of eleven vital structures, we persevered. Meticulously hanging tens of thousands of snowflakes from the ceiling, and adorning Main Street with 120 Acura MDX’s, we curated events to delight the thousands of guests in attendance. The event boasted performances by dozens of renowned entertainers.
Role: Executive Producer
OF NOTE
Fruitful Partnerships with IMDB, The Atlantic, G7, Stella Artois, Miderra
Strung 100,000 fire-retardant-doused snowflakes from the ceiling
Photo Credit: GPJ & Acura Connected
THE WORK
Full-Scale Production & Onsite Fabrication
Structural Assessment & Feasibility
Extensive Permitting & City Coordination
Utility Installation
Production Labor & Event Staffing
Show Production & Programming Schedules
Trucking Schedules & Asset Inventory
Trades Procurement & Onsite Mgmt.
Security Implementation & Crowd Mgmt.
Sponsorship & Partner Intermediary
Fleet Mgmt.
Erica is the consummate professional. Her skills in project management, communication and coordination are unmatched. We worked together on a variety of programs, including the Sundance Film Festival for nearly 3 years and I can say comfortably without her expertise and knowledge we would not have achieved such successful programs. As a producer, she knows how to balance clients and vendors with grace and charisma while staying on budget. She is not afraid to be physical and get the work done herself if needed, but has built an amazing network of staff to delegate to. Her managerial style is one of transparency which is a breath of fresh air in our field. I look forward to working on future high-level projects with her again.
BROOKE KOINES
Senior Event Producer
GEORGE P. JOHNSON EXPERIENCE MARKETING
