Canada Goose Basecamp
Involvement
2015 - 2023
Client
Canda Goose
Agency
Groundwork Events
Involvement
2015 - 2023
Location
Sundance Film Festival in Park City, Utah
Brand Activation & Retail Pop-up 2023
For eleven years running, Canada Goose proudly sponsored the Sundance Film Festival. Since 2016, GWE has been at the helm of Canada Goose’s sponsorship activation in Park City.
In 2023, we were tasked with building an immersive retail environment within what had already been a captivating brand activation. Suffice it to say, we rose to the occasion. Our scope also included designing complementary spaces to host the gifting suite and press studio at HQ.
Role: Executive Producer & Designer
OF NOTE
GWE built Canada Goose’s first & last retail store at the Sundance Film Festival
Bespoke Fabrication & Impactful Exterior Branding
Cheapest & best cocktails on Main Street
Photo Credit: Alex Adams Photography
THE WORK
Creative & Design: Brand Activation, Retail Store, Press Studio & Director’s Suite
Overall Production & Build
Trades Procurement & Mgmt.
Retail Inventory Mgmt.
Event Staffing & Brand Ambassadors
Speaker & Talent Mgmt.
Sponsorship Liaison & Partner Lead
Asset & Collateral Creation
Permitting
Accommodations
